The US Catholic League for Religious and Civil Rights has announced that its boycott of Miller breweries has succeeded and that the company will no longer be supporting a sadomasochistic, anti-Christian homosexual parade in San Francisco which regularly includes full nudity and public sex acts.
The League quoted Miller Brewing Company saying that “following a review…we are aware of other disrespectful activities, objects and groups associated with or present at the fair which, like the promotional poster, violate our marketing policies.”
Miller’s apology was accepted by the Catholic League for Religious and Civil Rights president Bill Donohue who said, “The Catholic League is happy that Miller has reconsidered this ugly issue and has no plans to revisit it again.”
“Accordingly, the boycott is off. So, too, is our anti-Miller PR campaign,” Donohue said in a media release.
Miller was boycotted when it became known that the company was helping to fund the Folsom Street Fair in San Francisco, an event organised by San Francisco’s homosexual community to “celebrate” sado-masochistic sexual deviancy that forms an integral part of the homosexual subculture.
Most offensive was a poster produced by the event’s organisers showing a parody of the famous painting The Last Supper by Leonardo da Vinci that replaced Christ and his apostles with homosexuals displaying sex devices. Miller later offered an apology for having its company logo appear on the poster, a response described by Donohue as “lame.” The company, however, did not fulfil its promise and continued its support of the event.
Catholic League president Bill Donohue was quick to respond on September 27 on a Fox network programme, calling for the more than 200 Catholic, Protestant, Jewish, Muslim, Buddhist and Hindu organizations that support the League to boycott the company.
“Never have we experienced greater corporate arrogance than in this dispute with the Miller Brewing Company. Miller is sponsoring an incredibly outrageous and palpably anti-Christian event in San Francisco: the Folsom Street Fair,” Donohue said.
Donohue said yesterday that “it was insufficient for the Miller Brewing Company to simply apologize for the misappropriation of its logo on an offensive Last Supper promotional poster.”
“What we wanted was an acknowledgment that there were other extremely disturbing anti-Catholic aspects to this event. We have now secured that missing piece.”
i don’t understand why miller would even support it in the first place?
Remember–big corporations are a lot like governments. i.e. they are run by people in offices who make decisions. The ammount of money Miller paid into the FSF probably wan’t a great deal when compared to the rest of their budget, and someone in an office who was sympathertic to the FSF decided to put in some cash. The higher ups probably learned of it when the fecal matter hit the oscilating ventelator.
On the other hand, the withdrawl of further support doesn’t really mean that Miller is a moral company or anything–it means that they ran the numbers, realized how many Catholics will take a drink, and decided we were a bigger market than the minority of GLBT folks (who are actually about 1.5-3 % of the total population) who are into S&M and being perverted in public.
Nothing to do with morality, just profit.
Nevertheless: TASTES GREAT! LESS FILLING!
This campaign offends me as a communications professional.